Case Study
Whateva: Wear What You Feel
Welcome to Whateva, a clothing brand built to celebrate individuality and the freedom to express it. Fashion here is more than attire—it’s a mirror of identity. Choosing Whateva means choosing to show up as your full, authentic self.
Feature Highlights
Identity-First Brand Story
A brand experience that centers personal expression—every touchpoint, from lookbook layouts to copy tone, is built to celebrate individuality and emotional range.
Editorial-Led Shopping
Immersive, editorial sections guide users from inspiration to purchase with styled collections, fit notes, and size guidance surfaced contextually.
Flexible Catalog & Drops
Seasonal drops, limited runs, and capsule collections managed with custom taxonomies for styles, colors, sizes, and availability states.
Content System for Growth
Blog, stories, and announcement modules built on WordPress blocks, enabling fast publishing and social-friendly narratives without developer overhead.
Technologies Used
Use Cases
- • Launch and manage seasonal drops with waitlists and restock notifications.
- • Curate lookbooks that link directly to products with size/fit guidance.
- • Publish stories, announcements, and community spotlights to deepen brand voice.
- • Run limited capsule collections while keeping a stable core catalog.
Challenges & Learnings
Brand Storytelling Meets Conversion
Balancing a bold, identity-forward aesthetic with clear shopping flows required careful hierarchy, microcopy, and motion to keep momentum toward checkout.
CMS Flexibility Without Bloat
Designing custom post types, fields, and block patterns delivered precise control for merch and content teams while maintaining performance.
Performance on Media-Heavy Pages
Lookbooks and product galleries are image-dense; responsive image strategies and caching were critical to keep pages fast on mobile networks.